Re-Brand LA
Print Design
Photography
Grace Tai
Los Angeles brings together the complex lives of millions of people. The city’s vibrant elemental composition is what makes L.A. the most diverse city in the nation. An Angeleno is characterized by his or her connection to the city—the sensation someone experiences when he is welcome to work and play in a place where he feels he belongs. This is a place that belongs to its people as much as its people belong to Los Angeles.
Rebranding Los Angeles incorporates exploration and imagination. We have taken what we already know about L.A. and combined it with an interest in showcasing its vitality and importance in the lives of those who call this unique city home. Through discovering those characteristics which make L.A. such a distinct entity, we have established it as a brand that holds sentimental value to millions. 100% Angeleno embodies the emotional connection each individual has with Los Angeles through elemental compositions and chemical compounds of identity.
We are not limited to one race, but two, three, possibly even four ethinicities. We have lived all over Los Angeles and have a history deep in more than one district. An Angeleno is everyone in Los Angeles from the shoeshiner in Downtown to the shopkeeper in Beverly Hills and everyone in between jobs. An Angeleno can be made up of all of the above and none of the above, and still call Los Angeles home. No matter where we stand we are part of the greater Los Angeles community. We are 100% Angeleno.
